I competed with my peers in Saluki Adlab for a national advertising competition where we got first place in our district. Below are illustrations and info-graphics I created for the team to use in their presentation.
Brief: Create an advertising campaign targeted to Gen Z
I assisted with brainstorming in the early stages as well as creating the graphics for the presentation book. The numbers and market research in the graphics were provided by advertising students on the team.
Meet the Personas
I provided the illustration of the personas using the style that Indeed uses for their illustrations. I also used their color pallet listed in the brand guidelines.
